The district of Omotesando is
being rebuilt after the city has decided to replace the aging Dojunkai
Aoyama apartment complex earlier this year, in order to host new trendy
shops in the same league of the ones accross the street, such as Louis
Vuitton, Chaumet, Christian Dior, etc..
Since then, the construction barriers have been covered with different
types of advertisement.
The current one, as I'm writing this, is an advertisement for adidas which decided to cover the barriers
with lawn over 100m.
I'm still amazed by the incredible
come back of adidas, when I think about how uncool it was to wear adidas back
in France 20 years ago!
I sometimes wonder if people remember about that time. As far as I remember,
it is only when Madonna came out with some triple-striped pants from adidas
that the brand really started to shine again, not only as a sports brand, but
also reaching a fashion dimension that I wouldn't even have thought of a few
years before.
Just for the fun of it, the old and the new logo:
This speaks for itself, doesn't it ? ;)
By the way, big boooooooo for adidas.com for not providing a standard
homepage: it does not even load on firebird.
It just remains blank for most of the page.
I'm not sure what the reason really is but as I started to look at the source
code, which included javascripts for popups, saw tables all over the place to
make the layout, instead of properly using css and noticed there was no
document type, I sometimes wonder why big companies like that just forget
about a not so little portion of the Internet users who don't browse with
Internet Explorer...
