Error: I'm afraid this is the first I've heard of a "writeback" flavoured Blosxom. Try dropping the "/+writeback" bit from the end of the URL.

Sun, 31 Aug 2003

Omotesando Renaissance

adidas advertisement omotesandoThe district of Omotesando is being rebuilt after the city has decided to replace the aging Dojunkai Aoyama apartment complex earlier this year, in order to host new trendy shops in the same league of the ones accross the street, such as Louis Vuitton, Chaumet, Christian Dior, etc..

Since then, the construction barriers have been covered with different types of advertisement.
The current one, as I'm writing this, is an advertisement for adidas which decided to cover the barriers with lawn over 100m.

adidas advertisement omotesandoI'm still amazed by the incredible come back of adidas, when I think about how uncool it was to wear adidas back in France 20 years ago!
I sometimes wonder if people remember about that time. As far as I remember, it is only when Madonna came out with some triple-striped pants from adidas that the brand really started to shine again, not only as a sports brand, but also reaching a fashion dimension that I wouldn't even have thought of a few years before.

Just for the fun of it, the old and the new logo:

adidas old logo
adidas new logo

This speaks for itself, doesn't it ? ;)

By the way, big boooooooo for adidas.com for not providing a standard homepage: it does not even load on firebird. It just remains blank for most of the page.
I'm not sure what the reason really is but as I started to look at the source code, which included javascripts for popups, saw tables all over the place to make the layout, instead of properly using css and noticed there was no document type, I sometimes wonder why big companies like that just forget about a not so little portion of the Internet users who don't browse with Internet Explorer...

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